Hand Treatment - Social Content

To bring Trinny London’s Take Back Time Hand Treatment to social, I led the art direction from concept to final edit. I came up with content ideas that tied back to the wider campaign, built moodboards and shot lists, then directed and shot the content on set. I edited everything into a series of social-first images and videos for Reels, carousels and Stories.

Trinny London | Hand Treatment Launch

Edit & Rollout

Edited the final assets into a series of social-first content made for Reels, carousels and Stories.

The Shoot

Directed on set and handled the shoot myself, capturing the hand treatment in use through a mix of images and video.

Art Direction

Led the art direction for the social content, shaping the look, styling and product moments so the treatment came across clearly on screen.

Moodboard & Shot List

Created moodboards and detailed shot lists to set the visual direction and make sure every shot had a clear purpose before the shoot.

The Brief

Took the overall campaign direction and planned social-first content ideas that tied back to the wider Take Back Time Hand Treatment campaign.

Key milestones

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