Summer Edit - Social Campaign

To bring Trinny London’s Summer Edit campaign to social, I came up with a social-first idea: a beach shoot on location in Cornwall. Working from the creative director’s campaign direction, I built a moodboard, storyboarded each reel and then shot and edited a full set of video and stills. The content ran across Reels, carousels and Stories, and the strongest assets were repurposed into paid ads so one shoot fed both organic and paid.

Trinny London | Summer Edit Campaign

Edit & Rollout

Edited the final Reels, carousels and Stories for organic social, then repurposed the strongest assets into paid ads to stretch the campaign further.

The Shoot

Shot on location in Cornwall, capturing video and stills on the beach in one shoot so we had content for every social format.

Storyboards

Storyboarded each reel shot by shot, planning pacing, framing and transitions so every piece of content had a clear purpose before we arrived on set.

Moodboard

Built a moodboard to set the visual direction: Cornish coastline, natural light and an easy summer feel that still sat within the wider campaign look.

The Brief

Took the overall Summer Edit campaign set by the creative director and turned it into a social-first idea built for Reels, carousels and Stories.

Key milestones

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