Lip Kit Launch - Social Content

To launch Trinny London’s Lip Kit on social, I took the creative director’s campaign direction and turned it into social-first content. I created moodboards and post ideas, led the art direction and directed models on set to show the products applied, layered and worn. I then edited the images and videos into a full set of launch-ready assets for Reels, carousels and Stories.

Trinny London | Lip Kit Launch Content

Edit & Rollout

Edited the final images and videos into a full suite of launch-ready social assets for the campaign rollout.

The Shoot

Directed models on set to capture a series of images and videos showing the lip products applied, layered and worn.

Art Direction

Led the art direction for the shoot, planning shots, styling and product moments so every asset showed the kit clearly and beautifully.

Moodboard

Created moodboards and a set of post ideas to define the look, tone and content mix across Reels, carousels and Stories.

The Brief

Took the creative director’s direction for the Lip Kit launch and shaped it into a social-first plan built around the products in action.

Key milestones

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